Aluminum as a primary material for use in PC cases first made its appearance a long time ago when heat first became an issue. Aluminum was an ideal choice over the industry standard which is steel for several reasons.
Much Lighter Weight Great Heat Conductivity Easier to Form Easily Availability
As for consumers, the lighter weight and greater heat conductivity meant your desktop became much more portable without having to carry around a 50lb PC and you received the benefits of a cooler case. Not to mention that the Aluminum case simply looked quite a bit nicer. Don't believe me? Walk into your nearest high end audio retailer and see if the amplifiers and tuners do not have aluminum face panels if not entirely constructed from aluminum. Brushed aluminum has become industry standard for media center PC's as well as nearly all high end cases.